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WELCOME

HELLO! I'M RUTU, AND THIS IS MY PORTFOLIO.

I AM A SOCIAL MEDIA CONTENT CREATOR AND VIDEO EDITOR BASED IN LONDON. 

SEE EXAMPLES OF MY WORK BELOW.


GET IN TOUCH VIA EMAIL OR LINKEDIN.

LATEST

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BRAND: FOREST E-BIKES (SPEC AD)
ROLE: ART DIRECTION, COPYWRITING

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TIKTOK & INSTAGRAM

BRAND: HAPPY TOKYO

ROLE: VIDEO EDITING

 

INSTAGRAM

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BRAND: URBAN ELEPHANT

ROLE: COMMUNITY BUILDING, VIDEO AND GRAPHIC CONTENT CREATION

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INSTAGRAM & FACEBOOK

BRAND: IVY STUDIOS

ROLE: CONTENT PLANNING, SHOOTING, VIDEO EDITING, COMMUNITY MANAGEMENT

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INSTAGRAM & LINKEDIN

BRAND: GOOD LITTLE BOTTOM

ROLE: VIDEO EDITING, CONTENT PLANNING

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TIKTOK

SHOWREEL

CASE STUDIES

CASE STUDIES

Urban Elephant Festival:
Social Management

Platforms: Instagram and Facebook

My Role: Build repeatable content ideas, plan a monthly calendar, produce graphics and reels, and build real community. 

The Challenge:

Reactivate existing audiences, reach into non-follower networks and gain meaningful interaction using organic content.

The Result:

Across 60-days preceding the festival day, more than half of the 78k total views were driven by non-followers (57%).

 

Engagement across all metrics was up by more than 2x account average.

+186%​

Comments

+103%​

Saves

+201%​

Shares

+82%​

Likes

per 1K views vs 2025

78k Total Views

15k Accounts Reached

57% Non-Follower Engagement

1.2k Profile Visits

110 Bio Link Taps

113 New Followers

IVY Studios:
B2B Lead Generation

Platforms: Instagram and LinkedIn

My Role: Create a campaign to drive leads for a sustainable interior design studio and co-working space. 

The Result:

Campaign content (6 high-quality posts) delivered 32% of all LinkedIn impressions annually.

Instagram content led to 2x profile visits compared to all non-campaign reels combined. 56% attributable conversion from Instagram profile interest to website visits.

+83%​

Profile Visits
  

on posting day

vs anual average

+137%​

Profile Visits
 

day after posting

vs anual average

+56%​

Convert to Website Visitors 
 

after viewing the profile

The Challenge:

Drive curiosity about the brand's unique identity, convert offline connections to an online community, and signal expertise to potential clients.

Personal projects

CEYLON OF '67: A MINI DOCUMENTARY
FROM THE RUMMAGES OF A BUSY SOUTH LONDON ANTIQUES MARKET EMERGED ONE POSTCARD FROM 1967 SPEAKING ABOUT A MAN NAMED ANTON'S WONDERFUL TRIP TO CEYLON (NOW: SRI LANKA).
IN A WORLD WAY BEFORE THE WEB OR SOCIAL MEDIA, I WONDERED WHAT IMAGES OF CEYLON ANTON MIGHT HAVE SEEN ON HIS TELLY GROWING UP BEFORE EVER STEPPING FOOT ON THIS FAR-AWAY ISLAND. 
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