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LATEST

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BRAND: HAPPY TOKYO

ROLE: VIDEO EDITING, TREND RESEARCH

 

INSTAGRAM

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BRAND: SONS HAIR

ROLE: VIDEO EDITING, TREND RESEARCH

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TIKTOK

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BRAND: URBAN ELEPHANT

ROLE: END-TO-END SOCIAL MEDIA MANAGEMENT, COMMUNITY BUILDING​

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INSTAGRAM & FACEBOOK

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BRAND: GOOD LITTLE BOTTOM

ROLE: CONTENT AUDIT, VIDEO EDITING

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INSTAGRAM & TIKTOK

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SHOWREEL

SHOWREEL

TEEKALL MAIR-MCFARLANE
DIRECTOR | IVY STUDIOS, LONDON

Rutu managed the social media presence for IVY Studios with an impressive blend of creativity and strategy. They have a keen eye for aesthetic consistency, ensuring our brand voice remained cohesive across all platforms.
 
From content creation to community engagement, Rutu’s work significantly elevated our digital footprint. They are proactive, reliable, and have a natural talent for capturing the "vibe" of a brand.
 
I highly recommend them to any team looking for a dedicated and forward-thinking social media professional.

CASE STUDIES

Urban Elephant Festival:
Social Management

Platforms: Instagram and Facebook

My Role: Build repeatable content ideas, plan a monthly calendar, produce graphics and reels, and build real community. 

The Challenge:

Reactivate existing audiences, reach into non-follower networks and gain meaningful interaction using organic content.

The Result:

Across 60-days preceding the festival day, more than half of the 78k total views were driven by non-followers (57%).

 

Engagement across all metrics was up by more than 2x account average.

+186%​

Comments

+103%​

Saves

+201%​

Shares

+82%​

Likes

per 1K views vs 2025

78k Total Views

15k Accounts Reached

57% Non-Follower Engagement

1.2k Profile Visits

110 Bio Link Taps

113 New Followers

IVY Studios:
B2B Lead Generation

Platforms: Instagram and LinkedIn

My Role: Create a campaign to drive leads for a sustainable interior design studio and co-working space. 

The Result:

Campaign content (6 high-quality posts) delivered 32% of all LinkedIn impressions annually.

Instagram content led to 2x profile visits compared to all non-campaign reels combined. 56% attributable conversion from Instagram profile interest to website visits.

+83%​

Profile Visits
  

on posting day

vs anual average

+137%​

Profile Visits
 

day after posting

vs anual average

+56%​

Convert to Website Visitors 
 

after viewing the profile

The Challenge:

Drive curiosity about the brand's unique identity, convert offline connections to an online community, and signal expertise to potential clients.

PERSONAL PROJECTS

SPEC SOCIAL ADS

FOREST E-BIKES

My Role: Copywriting, Art Direction

WHEN LIFE GIVES YOU

LIMES 

WE GIVE YOU

TIME 

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10 MINS FREE DAILY

The Forest E-Bikes social team, of '1 £ Fish' fame, are hard ones to best but leaning into similarly absurbist-funny (and very social-native) tones - these ads play on the visual hook of limes as chess peices, pin balls, and more!

CEYLON OF '67: A MINI DOCUMENTARY
FROM THE RUMMAGES OF A BUSY SOUTH LONDON ANTIQUES MARKET EMERGED ONE POSTCARD FROM 1967 SPEAKING ABOUT A MAN NAMED ANTON'S WONDERFUL TRIP TO CEYLON (NOW: SRI LANKA).
IN A WORLD WAY BEFORE THE WEB OR SOCIAL MEDIA, I WONDERED WHAT IMAGES OF CEYLON ANTON MIGHT HAVE SEEN ON HIS TELLY GROWING UP BEFORE EVER STEPPING FOOT ON THIS FAR-AWAY ISLAND. 
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