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👋 HELLO & WELCOME

I'M RUTU

A SOCIAL
CONTENT MARKETER 
& VIDEO EDITOR

THIS IS MY PORTFOLIO

all a labour of 💖

BRANDS I'VE WORKED WITH

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... AND COUNTING!

I AM SKILLED IN

STRATEGY + 
PRODUCTION +
PAID ADS +
INFLUENCER +
COMMUNITY +
ANALYTICS

SCROLL TO SEE
LIVE LINKS, SHOWREEL,
TESTIMONIALS & 
CASE STUDIES.

LIVE LINKS

* CLICK ON THE IMAGES TO REACH THE CONTENT WHERE IT LIVES *

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SHOWREEL

FULL SHOWREEL

SHOT + EDITED BY YOURS TRULY

TESTIMONIALS

TEEKALL MAIR-MCFARLANE
DIRECTOR | IVY STUDIOS, LONDON

Rutu managed the social media presence for IVY Studios with an impressive blend of creativity and strategy. They have a keen eye for aesthetic consistency, ensuring our brand voice remained cohesive across all platforms.
 
From content creation to community engagement, Rutu’s work significantly elevated our digital footprint. They are proactive, reliable, and have a natural talent for capturing the "vibe" of a brand.
 
I highly recommend them to any team looking for a dedicated and forward-thinking social media professional.

CASE STUDIES

Urban Elephant Festival:
Social Management
Platforms: Instagram and Facebook
My Role: Build repeatable content ideas, plan a monthly calendar, produce graphics and reels, and build real community. 
The Challenge:

Reactivate existing audiences, reach into non-follower networks and gain meaningful interaction using organic content.
The Result:

Across 60-days preceding the festival day, more than half of the 78k total views were driven by non-followers (57%).
 
Engagement across all metrics was up by more than 2x account average.
+186%​
Comments
+103%​
Saves
+201%​
Shares
+82%​
Likes
per 1K views vs 2025
78k Total Views
15k Accounts Reached
57% Non-Follower Engagement
1.2k Profile Visits
110 Bio Link Taps
113 New Followers
IVY Studios:
Lead Generation

Platforms: Instagram and LinkedIn

My Role: Create a campaign to drive leads for a sustainable interior design studio and co-working space. 

The Challenge:

Drive curiosity about the brand's unique identity, convert offline connections to an online community, and signal expertise to potential clients.

The Result:

Campaign content (6 high-quality posts) delivered 32% of all LinkedIn impressions annually.

Instagram content led to 2x profile visits compared to all non-campaign reels combined. 56% attributable conversion from Instagram profile interest to website visits.

+83%​

Profile Visits
  

on posting day

vs anual average

+137%​

Profile Visits
 

day after posting

vs anual average

+56%​

Convert to Website Visitors 
 

after viewing the profile

FEATURED PROJECTS

CREATED DURING MY MASTER'S DEGREE AT THE LONDON COLLEGE OF COMMUNICATION (UAL)

SPEC SOCIAL ADS

FOREST E-BIKES

CONCEPT + SHOOTING + EDITING 

WHEN LIFE GIVES YOU

LIMES 

WE GIVE YOU

TIME 

​

10 MINS FREE DAILY

CONTENT STRATEGY 

UNHCR

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